The 4 Stellar Principles
Our four Stellar Principles answer the question of what a regenerative business looks like, one that is in harmony with planetary boundaries and whose business models lead to social equality.

If we want to master the transformation towards regenerative business models, we need a clear intention and a process that divides this huge task into manageable steps. The four Stellar Principles are our guardrails for a regenerative economic paradigm. They serve as guiding principles that direct the entire journey of transformation, both at the level of the individual, and at the level of the team and organization.

Principle 1
The awareness of our embeddedness within systemic dependencies.

The central idea is that we take account of the impact of our actions on our stakeholders and surrounding systems. Mutual dependencies with other systems and stakeholders are designed so that the positive impact outweighs any potential negative impact.

“Surrounding systems” refers to all the stakeholders affected by the company’s actions—from procuring commodities or the necessary products, processing them and selling them, through to usage and disposal. Nonhuman stakeholders are also taken into account, that is things that only play a subordinate role from a purely economic viewpoint: air, water, soil, plants and animals in the natural systems impacted.

If we make it our goal to generate a measurable positive impact on all these stakeholders, then we have a new definition of success. People all over the world are experimenting with ideas in this direction.

Principle 2
Actively promoting diversity.

We contribute to an economy that creates opportunities for more widely spread prosperity. Our actions promote inclusion and break down structural inequalities.

Social inequality is one of the major threats to the resilience of our societal coexistence, alongside the climate crisis. As a result, regenerative business also considers the question of (joint) responsibility for promoting equal opportunities and fairness.

Our collective problems can only be solved collectively. Fairness is a prerequisite for changing how people think and behave. By extension, it is a prerequisite for what we understand by the “regeneration of our habitat”. Making responsible decisions in today’s ultra-complex world requires corresponding education, a sense of security, and sufficient time and money. Across every area of society.

Principle 3
Thinking in cycles and closed loops.

One cycle feeds into the next in all of our products and services. Our responsibility encompasses their entire life cycle.

Nature is cyclical in its very essence. The tension between our linear understanding of business and this existential nature of becoming and decaying has led to many of the crises we’re trying to resolve today.

Moving from linear to circular processes is a key element of regenerative business. This principle can be embodied in organizations’ work processes, too. Employees have been proven to be happier and more resilient when their both productivity and recovery are given equal value. Circularity also means viewing stopping—regenerating—as a core competency.

Principle 4
Taking into account the long-term impact of our business activities.

Short-term success is only desirable if it has a positive impact on the world of the generations to come.

The last 150–200 years of industrialization have massively shaped our society, but in truth they’re just an episode in human history—not much longer than 2–3 consecutive lives. Regenerative business thinks in longer time frames, ones that don’t just cover the next few quarters or years, but the next few generations.

The Long-term principle means taking a serious, comprehensive look at the long-term consequences of our activities and the impact of our actions today. If we assume we’ll carry on succeeding at what we’re now doing over a period of several decades, what will be the impact? And what can we do to ensure that this impact is positive—good news for the generations to come?

First steps for big assignments: what we offer to get you started
Stellar Learning Lunch – 90 min

90 min / up to 150 participants / virtual

We won't save the world in 90 minutes, but it can be a start. Our Stellar Learning Lunch will introduce regenerative principles and present some tools in interactive exercises that can be used immediately in your own work.

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Stellar masterclass – 1 day

1 day / up to 16 participants / virtual or face-to-face

The Stellar masterclass is a one-day deep dive where participants get an overview of regenerative economics. Instead of working your way through numerous publications, you'll get the opportunity to explore what the Stellar principles and regenerative approaches mean for your own organization. We'll also reveal what three drunk men in a car have to do with global crises.

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InterStellar Learning Journey – 3 days

3 days / up to 16 participants / virtual

Our InterStellar Learning Journey is an immersive learning format that thrives on the diversity and input of our speakers. We travel to companies that have already embarked on the path towards a regenerative future and talk to experts who give us new perspectives on business.

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The Stellar Transformation Toolkit

We use four organizational levers for holistic, developmental transformation towards becoming a regenerative organization: Strategic Alignment, Team Development, Business Model Innovation, Impact Measurement.

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